The Ukrainian League of Trust and Reputation

We are ULTR

The Ukrainian League of Trust and Reputation is an independent,
non-profit professional community that
advances a culture of trust in Ukraine and beyond. We unite communications leaders, reputation and brand managers, business executives, and civic experts to set standards, share tools, and build capabilities. Our programs help organizations earn, measure, and sustain trust with stakeholders through ethical practice and evidence-based communication.

Join us!

Our goals

Standards
& Ethics

Set and maintain national standards and a code of ethics for trust and reputation management.

Research
& Measurement

Conduct research and develop measurement frameworks, including benchmarks
and indices of trust.

Public Benefit
& Advocacy

Promote public benefit initiatives that strengthen media literacy, transparency, and responsible communication.

We are ULTR

Our goals

In the spotlight